Because you’re worth it?

Because you’re worth it?

Situation
Animal experiments are still inseparable from the (Dutch) makeup industry. Big corporations like L’Oreal still use animals for their experiments, even in the 21st century, when there are lots of alternatives to animal testing.

Solution
This ad for Proefdiervrij (a Dutch organization comparable with Peta) was made for the NRC Charity Awards 2o14 and raises awareness for the use of makeup from brands like L’Oreal, that still test on animals.


Client          Proefdiervrij
Research    Peta | Cruelty Free Kitty
Agency        WWAV Amsterdam
Year             2014

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