Nikon Aromaroid

Nikon Aromaroid

Situation
Everyday, you gain new memories. Sometimes they’re even worth making a photo, so you can relive these moment again and again. But how would you do this, if you’re blind?

Solution
The Nikon Aromaroid. A camera that captures scents, instead of visuals. Our sense of smell has the ability to reminisce memories even better than our sight can. With the Aromaroid, even blind people can relive the most beautiful moments of their life. The introduction campaign for the camera is (almost) fully imageless. A scent-printing technique has been used instead, to make even the campaign accessible for the blind community.


Client                Nikon
Year                   2012

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